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In the hotel industry private and corporate hotels can be distinguished. Privathotels are legally and economically independent individual hotels, in the group hotel business legally dependent hotels of a chain are run by a group. Privathotels without co-operation belong to the individual hotel industry. Occasionally, Privathotels will conclude hotel cooperations in which all the hotels involved try to increase their own value.
Privathotels also belong to a hotel chain as part of a franchise agreement and the corresponding uniform brand identity. In contrast to Group companies, they always remain legally and economically independent. In the context of vertical integration, they must follow the strict guidelines of the franchisee. Markenhotellerie always appears in the form of hotel groups or cooperations.
In German-speaking countries Privathotels are mostly managed by the owners themselves. There are also manager-run houses and leasing companies. In the case of owner ownership, legal forms are those of the individual company or of the GmbH.
A distinction within the Privathotellerie is difficult, since each Privathotel has its own peculiarities. They differ in size, standard, offer alternatives, equipment and operation management. In terms of location, there are differences between the private urban and private land or holiday hotels. Stadthotels are mostly manager-led and are primarily used as accommodation or meeting facilities, typical is the short period of stay. Private country or holiday hotels are mostly owner-managed and differ among each other through thematic service offers. Target groups are guests who are interested in recreation, quiet or sport, the booking numbers vary depending on the location in the season.
In Europe the number of establishments is characterized by the private hospitality industry, whereas the North American market is characterized almost exclusively by the chain hotel industry.
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