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“House of Wonders” is the name of your exhibition, which is currently on display in the Munich Pinakothek. Are hotels still such magical places?
They must become more and more surprising. Because the tendency is, especially in the young audience, to Airbnb. This makes the industry very scared. My kids, who are early 20, are spending the night.
You have designed the 25hours hotel in Berlin. A few weeks ago, the surprising news came that Accor, with chains such as Sofitel, Novotel, Mercure or Ibis, one of the largest hotel operators in the world, took over 30 percent of the small 25hours group. How does that fit together?
The big chains wonder who will be staying in hotels in the future, what you have to offer. The 25hours in the Berlin Bikinihaus is a wild place, where you can experience and look – from the gigantic hammock lounge over the high seat to work to the indoor farming. But with houses off the shelf? A strategy is: to be favorable. The other variant: to offer real experiences, create a connection to the place.
In the 25hours Berlin we installed the original tiles of the Alexanderplatz subway station from 1924, which was then a kind of “Ellis Island” of Berlin, where everyone arrived. This is the story that makes the counter particularly the place of arrival.
Since the prices even for the smallest rooms already very steep. Nevertheless, it is always full. On the roof is now a club, in which meets the New York Society, there may be no hotel guest more high. A cool design hotel that was sold last year as one of the most expensive hotel properties in the world. The amazing thing is that many five-star houses in large cities do not thrive, they are operated for tactical reasons: in order to increase the value of the property. There are five-star hotels in Paris, in the most beautiful historical buildings, which can never be the money that the reconstruction has cost. These are trojan horses – decorative operators, which leave the place valuable.
20 years ago design hotels were special, today good design is almost standard. Already a budget chain like the Motel One has furniture classics by Arne Jacobsen in the foyer stand. Today it’s more about storytelling. Of course you want to have nice chairs, but more is about communicating experiences. The guest is to be found in an unusual world.
In the bikini house is the “urban jungle”. You have the real jungle, the Berlin Zoo, on the one hand, the asphalt jungle on the other side, the jungle, the legendary discotheque. The theme can not be read at every table and every vase, it was the great story we’ve been lined up with.
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