Hotel marketing is an interesting advertising area that has local and international aspects and creates value and options.


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You do not invite anybody you do not like. Usually not. In the end, this means for the professional host, as a hotelier a priori a cosmopolitan and human-friendly contemporary, an extroverted and communicative type. Otherwise you will not have fun at work and will not succeed in your profession.

hotel-world16You have to know what you want and what you can do. This is not very original formulated and applies to almost all professions. But even if it is not original, it is true. The hotel marketing begins with the host himself, with his character, his temperament and nature, which must often make him strike a balancing act.

Those who are intelligent and ambitious, have clear ideas about what they want to achieve, will not be among the comforts in the country, which the guest can not feel. Even in our democracy the guest is still king, even if he does not behave like one. In a more contemporary sense, the hotel industry is a service par excellence. And the core question of hotel marketing is how I make my service visible to my real and my potential guest. This has to do with the personal appearance as much as with the appearance, the employee, the letters, brochures or advertising material of one.

Hotel marketing therefore does not begin with the production of printed matter, but with convincing the guest of the first moment of the encounter of a performance or even to inspire. This can be the first moment at check-in at the front desk, or beforehand the way how hospitable you can handle a reservation or a survey. On the phone, in correspondence, in communication via the Internet or e-mail. In the age of terror of total accessibility I am even more than I have always been, convinced by the necessity of a maximum individual and personal approach of the guest.

Successful hotel marketing is not just the result of an elaborate budget. For friendliness, attention, consideration, courtesy, patience, understanding, kindness, etc. nobody needs to take a small loan. But they are the first guarantors for the product acceptance hotel. And even in the case of no complacency and enthusiasm, namely, a complaint, the understanding and binding response to this complaint can be a valuable marketing tool: the guest feels taken seriously in his claims, you listen to him, you go to him , Which often leads to the chance to win a guest for himself and his house.


Quotes

“The customer’s perception is your reality.”

“Marketing in the hotel industry is understood as a certain way of thinking – which is anchored as a strategy – and is expressed in the operative action.”

“Hospitality: making your guests feel like they’re at home, even if you wish they were.”

“Do not sell what you produce, but produce what you can sell.”

“Marketing in the hospitality industry is reacting to the wishes of the guests with the aim of inspiring them through the performance in the guest company. In today’s marketing mindset, the market (hotel market) is the starting point of all company considerations and decisions.”

“The best way to find yourself is to lose yourself in the service of others.”

“People will forget what you said, forget what you did, but people will never forget how you made them feel.”

“We are what we repeatedly do. Excellence then, is not a single act, but a habit.”

“Only a life lived to the service of others is worth living.”

“The market is understood to be the place where supply and demand meet. Products and services are exchanged here.”

“Do what you do so well that they want to see it again and bring their friends.”

“A man without a smiling face must not open a shop.”

“There are no traffic jams along the extra mile.”

“When the customer comes first, the customer will last.”


Links

Travel Media Group® – Digital Marketing for Hotels‎
http://www.travelmediagroup.com/hotel-marketing
We’ve been helping hotels be found & get chosen by travelers for 30+ years.
Services: Reputation management, Social media, Responsive websites, Listing management

Vizlly Hotel Digital Marketing – Improve Direct Bookings Today – vizlly.com‎
http://www.vizlly.com
Build A Hotel Website That’s Proven to Drive More Bookings! 30-Day Free Trial.

Hospitality Marketing – RuckusMarketing.com‎
http://www.ruckusmarketing.com/Hospitality‎
Innovative & Strategic Campaigns! 10 Years of Experience and Awards
Services: Digital Marketing, Branding, Packaging, Advertising & Media Strategy, Digital Campaigns

Cendyn Marketing Cloud – Cendyn – cendyn.com‎
http://www.cendyn.com/marketing-cloud‎
(800) 392-0147 Target, Engage & Expand Your Reach. Gain a Competitive Edge. Live Demo!

Hotelmarketing.com – must reads for hotel marketers, served fresh daily.
http://www.hotelmarketing.com
A weekly webzine for hotel marketers with news and reviews on how to market your hotel online.

16 Hotel Marketing Trends for 2016 – Hospitality Net
http://www.hospitalitynet.org/news/4073333.html
16 Hotel Marketing Trends for 2016. Net Affinity. 2016 is right around the corner.

2015 Hotel Marketing Trends and Strategies
http://blog.milestoneinternet.com
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses.

Hotel Marketing Association
http://www.hotelmarketingassociation.com
The Hotel Marketing Association is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations.

Hotel Sample Marketing Plan – Marketing Strategy – Mplans
http://www.mplans.com/hotel_marketing_plan/marketing_strategy_fc.php
The marketing strategy page of the Mplans.com hotel sample marketing plan.

Tambourine Hotel Marketing Blog
http://www.tambourine.com/blog
Tambourine drives revenue for hotels and destinations worldwide using advanced marketing technology.

8 marketing tools for independent hotels | Journey
http://www.wearejourney.co.uk/the-8-best-marketing-tools-available-for-independent-hotels/
This mean that they are looking for the best or most innovative marketing tools to reach their target audience.

Hotel Industry Marketing News :: Hotel News Resource
http://www.hotelnewsresource.com/HNR-category-Sales+and+Marketing-category.html
Hotel News Resource is a source and distribution point for the latest Hotel Industry Marketing News.

Hotel Marketing Strategies – Crowdsourced Marketing Tips
http://www.hotelmarketingstrategies.com
Hotel Marketing Strategies is a crowdsourced collection of marketing tips and ideas contributed by a global community of people working to use technology to.