Hotel marketing is an interesting advertising area that has local and international aspects and creates value and options.

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You do not invite anybody you do not like. Usually not. In the end, this means for the professional host, as a hotelier a priori a cosmopolitan and human-friendly contemporary, an extroverted and communicative type. Otherwise you will not have fun at work and will not succeed in your profession.

hotel-world16You have to know what you want and what you can do. This is not very original formulated and applies to almost all professions. But even if it is not original, it is true. The hotel marketing begins with the host himself, with his character, his temperament and nature, which must often make him strike a balancing act.

Those who are intelligent and ambitious, have clear ideas about what they want to achieve, will not be among the comforts in the country, which the guest can not feel. Even in our democracy the guest is still king, even if he does not behave like one. In a more contemporary sense, the hotel industry is a service par excellence. And the core question of hotel marketing is how I make my service visible to my real and my potential guest. This has to do with the personal appearance as much as with the appearance, the employee, the letters, brochures or advertising material of one.

Hotel marketing therefore does not begin with the production of printed matter, but with convincing the guest of the first moment of the encounter of a performance or even to inspire. This can be the first moment at check-in at the front desk, or beforehand the way how hospitable you can handle a reservation or a survey. On the phone, in correspondence, in communication via the Internet or e-mail. In the age of terror of total accessibility I am even more than I have always been, convinced by the necessity of a maximum individual and personal approach of the guest.

Successful hotel marketing is not just the result of an elaborate budget. For friendliness, attention, consideration, courtesy, patience, understanding, kindness, etc. nobody needs to take a small loan. But they are the first guarantors for the product acceptance hotel. And even in the case of no complacency and enthusiasm, namely, a complaint, the understanding and binding response to this complaint can be a valuable marketing tool: the guest feels taken seriously in his claims, you listen to him, you go to him , Which often leads to the chance to win a guest for himself and his house.


“The customer’s perception is your reality.”

“Marketing in the hotel industry is understood as a certain way of thinking – which is anchored as a strategy – and is expressed in the operative action.”

“Hospitality: making your guests feel like they’re at home, even if you wish they were.”

“Do not sell what you produce, but produce what you can sell.”

“Marketing in the hospitality industry is reacting to the wishes of the guests with the aim of inspiring them through the performance in the guest company. In today’s marketing mindset, the market (hotel market) is the starting point of all company considerations and decisions.”

“The best way to find yourself is to lose yourself in the service of others.”

“People will forget what you said, forget what you did, but people will never forget how you made them feel.”

“We are what we repeatedly do. Excellence then, is not a single act, but a habit.”

“Only a life lived to the service of others is worth living.”

“The market is understood to be the place where supply and demand meet. Products and services are exchanged here.”

“Do what you do so well that they want to see it again and bring their friends.”

“A man without a smiling face must not open a shop.”

“There are no traffic jams along the extra mile.”

“When the customer comes first, the customer will last.”


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